Example Mystery Demo Project
We hand off every Mystery Demo project as an epic Notion board that includes all the demo recordings, AI summaries, and deep expert analysis. Check out the example project below.
Pied Piper’s Competitors
Your company! The first step is always a kickoff meeting to get to know your team, understand your product, and align on what you'd like to learn from the demos we'll record.
Partner Company
A curated list of your competitors, including company size, funding, market positioning, and key differentiators we'll be evaluating.
Research Companies
The specific questions we're looking to answer: pricing structures, feature gaps, sales tactics, onboarding flows, and anything else you want to uncover.
Research Objectives
The backstory we craft to make every demo feel natural. We build a believable company profile, use case, and buying scenario so the competitor's sales team treats us like a real prospect.
Mystery Demo Fábula
A concise overview of everything we learned: key takeaways, standout competitors, pricing comparisons, and strategic recommendations you can act on immediately.
Executive Summary
Deep-dive analysis of each competitor's product, pricing, sales process, messaging, and positioning. Side-by-side comparisons with clear strengths, weaknesses, and opportunities.
Findings & Analysis
A structured Notion database with every recording, transcript, screenshot, pricing document, and follow-up email organized by competitor for easy reference.
Database
(All Data In One Place)
A dedicated page per competitor with the full demo recording, AI-generated transcript, and our expert assessment of their sales approach.
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