Mystery Shopping For B2B SaaS

Save weeks of time doing benchmarking. Learn everything you ever wanted to know about your SaaS competitors: pricing, features, roadmap, or how they run their sales.

Example Mystery Demo Project

We hand off every Mystery Demo project as an epic Notion board that includes all the demo recordings, AI summaries, and deep expert analysis. Check out the example project below.
Pied Piper’s Competitors

Mystery SIMPLE Pricing

An average B2B SaaS company has between 10 and 20 competitors. We made our pricing affordable to analyze them all in one go.
$399 US / 1 Competitor
$1995 US / 5 Competitors
$3999 US / 10 Competitors
$5985 US / 15 Competitors
$7980 US / 20 Competitors
Let's Connect

About Mystery Demo

An Empact Venture.

Mystery Demo is a venture created by Empact Partners — a SaaS GTM consultancy. We're experienced entrepreneurs and marketers who've worked with dozens of SaaS companies and are experts in hundreds of software products. You're in good hands.
"Mystery Demo started off as a “workstream” for our new SaaS partners. The thing is: very few B2B SaaS founders know what their competitors are doing (product features, pricing, positioning, messaging). There’s no information available publicly! And if they requested a demo themselves … well, they’d be unlikely to get it. Empact Partners, on the other hand, is an independent consultancy. It’s easy for us to invent a story (fábula) about why we are looking to test out a particular product and collect all the information in a genuine way."
Vlad Shvets
Founder & CEO @ Empact Partners

More Than Just Demo Recordings.

Mystery Demo ain’t just about running and recording demos. We go above and beyond to understand and analyze competing companies’ pricing, roadmap, messaging, and how they run their business. Want us to request extra meetings with product, dev, or even C-level executives and collect specific insights? That’s exactly what we're here for, and it’s all included in our fixed fees.
“Our SaaS product is relatively niche, and yet we have 15 direct competitors worldwide. The category is very B2B; there are no public demos or materials about competitors’ products or pricing. We were already working with the Empact Partners team when they suggested running a “Mystery Demo” project to learn more about the other companies in our space. We loved it! These insights and analysis helped us confidently benchmark our product against the competitors, improve messaging, and close more deals.”
Head Of Marketing
Mystery Company based in Germany

Legit, Genuine, And Secure.

All the demos we run are natural and unbiased. Because we develop a detailed fábula beforehand, all the dots connect just right, allowing us to get the necessary information for the correct product use case. After the demos, we follow up, respond to emails, and close all the loops. The people on the other end will never know it was a Mystery Demo.
“Our industry is small, everyone knows everyone, and so anonymity and security were very important for us. Thankfully, Vlad and his team are master investigators. They came up with a compelling story for why they wanted to test out competitors’ products and easily got all the information we were looking for.”
Co-Founder & CMO
Mystery Company based in Andorra

Frequently Asked Questions